Mobile Search

Dr. Paddy Byers writes about the discussion at MobileMonday London:

The bottom line
Mobile search can grow massively but still remain much smaller than conventional web search. Dont expect it ever to get that big.
Mobile search still hasnt settled on usage and business models. There are at least as many advances needed in usage and business models as there are in technology before it fulfils its real potential.
Over the coming years, it will continue to be a fertile ground for innovation, yet still a huge frustration for users who, for the most part, only had modest expectations to begin with. Eventually, powered by advertising money, someone will make a tidy sum from it. Will we all be better off?

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Rajesh Jain

An Entrepreneur based in Mumbai, India.