One of my other interest areas is providing software-as-a-service for SMEEMs (SMEs in Emerging Markets). In recent times, cloud computing has become a more fashionable way to refer to the ASP (application service provider) business. In India, given the lack of legacy in terms of IT deployment that exists in many SMEs, there is a powerful opportunity to get them to leapfrog to using services from the cloud which are also mobile-enabled from day one.
Another way to think of this is as an “Enterprise IT Operator” offering a wide array of services. Here are some that I can think of:
- Computing
- Desktop Network Computer
- Connectivity / Communications
- DSL
- Fixed-Mobile Convergence
- Server Infra and Apps
- OS, Desktop Apps
- Collaboration Apps / Document Sharing
- Business Apps: Accounting / CRM •
- Cloud Services
- VPN; Backup
- Remote Desktops (Windows / Linux)
- Video Conferencing
- Mobilising Apps
- Email, CRM, SFA… -Integration of Mobility into Business Processes (eg. Email2SMS, Alerts)
- Mobile Marketing
- Mobile Presence
- Ads, Leads, Transactions
- AppStore (for ISVs)
