Growing Mobile VAS in India: The Coming Mobile Data Revolution

The IT and telecom industry has seen then creation and growth of two large industry segments in the past 15-20 years. The first has been in IT and business process outsourcing. The second has been in the mobile space, with the creation of an industry that now generates over $20 billion (Rs 100,000 crore) in annual revenue.

There is a third revolution that is waiting in the wings to happen – in mobile data.

In the years to come, the contribution of MVAS (non-voice services) to the ARPU is likely to grow. What else can be done to provide a healthy, competitive environment in which operators and MVAS companies can both compete and co-operate to create solutions which make the mobile a magic lamp in the hands of consumers, make India a world leader in mobile data, and hopefully, help in the creation of the next Microsoft / Cisco / Google in the world?

In this context, some of the posts I have written on my blog over the past year are useful backgrounders. Here is a list in reverse chronological order:

So, what should the MVAS Agenda for India be?

Continued tomorrow.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.

10 thoughts on “Growing Mobile VAS in India: The Coming Mobile Data Revolution”

  1. Rajesh,

    A flat rate for data and sharing user profile to service providers would revolutionize the MVAS.

    Biggest question that blocks the revolution is …

    “Will the operators allow that to happen?”.


  2. I really like the kind of article written in plain text so people can understand it and people can understand which message the author wants to convey. Your style is very unique but it’s easy to understand what you want to say in this discussion.

  3. This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine.

  4. This type of message always inspiring and I prefer to read quality content, so happy to find good place to many here in the post, the writing is just great, thanks for the post.
    detective privado

  5. The article is very easy to understand, detailed and meticulous! I had a lot of harvest after watching this article from you! I find it interesting, your article gave me a new perspective! I have read many other articles on the same topic, but your article convinced me!

Comments are closed.