I have been in so many presentations that are so dry that one either starts fiddling with the phone or switches off midway. This is the death knell for a sales pitch.
Presentations need to come alive. There need to be “props” which help in drawing the attendees on. This can happen in two ways. One, by giving handouts of specific items which have been done for other customers. Two, by giving live demos that the attendees can do themselves.
These “props” help bring the story to life. They make the solutions real. They show how others are using them. They break the dull dreariness of the presentation. These are what the attendees will remember after the presentation.