Last week, TRAI announced new rules for telemarketing in India in an effort to combat spam. I have written on this topic many times before, since NetCore is a key player in both the transactional and promotional SMS business (as part of our Digital, Real-Time Communications vertical). On the whole, the rules are a good … Continue reading New Telemarketing Rules – Part 1
1. For transactional messages, the operator and the SMS aggregator need to be treated as intermediaries and protected from any connection stoppage. The information about the opt-in or the need for sending the transactional message is only known to the entity sending it. The operator or aggregator should be responsible, and the deposit and guarantee … Continue reading New Telemarketing Rules – Part 2
3. Content subscriptions and messages after explicit opt-in need to also be treated as transactional messages. This will be applicable if the above point 2 is not accepted. Content messages like what we at MyToday send have been excluded from the transactional messages definition. Also, what about explicit opt-ins? As a consumer, I should be … Continue reading New Telemarketing Rules – Part 3
5. Mobile number churn needs to be explicitly known and handled since it is a big source of complaints. This applies in the case of the opt-ins and transactional messages. Companies do not know when numbers churn. Therefore, what is needed is a Churned Numbers Database. When a number appears in this database, it will need … Continue reading New Telemarketing Rules – Part 4
7. There is no reference to redress an issue to give a chance to aggregator/telemarketer to explain the reason for sending a particular SMS against which there has been complaint. A competitor could complain and easily shut down a telemarketer’s business. The aggregator/telemarketer needs to be given a fair hearing and seek redressal. 8. Finally, … Continue reading New Telemarketing Rules – Part 5
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