Search Results for: TRAI SMS Licence Raj

In the past month, the actions of the Telecom Regulatory Authority of India have systematically put hurdles for the businesses of most companies in the field of SMS platform provisioning and digital marketing. This is reminiscent of the past when the government could make or break a company’s fortunes. It started with the NCPR regulations … Continue reading TRAI’s SMS Licence Raj – Part 2

A friend told me I should have been careful about operating in the SMS business, and weighed the risk factors carefully. I thought about that statement. In today’s business age, one considers competition and other such factors. That a regulator and government will arbitrarily change rules to destroy an industry – what does that tell … Continue reading TRAI’s SMS Licence Raj – Part 5