Search Results for “"a2p sms"” – Page 2

A2P SMS: A Possible Solution to the SMS Interconnect Issue

In the ideal world, there need be no SMS interconnect charges, leaving each operator to make a decision whether it wanted to enter the A2P business or not. But, if there has to be a charge, it needs to be based on costs, and not a randomly high figure like Airtel has chosen to apply. … Continue reading A2P SMS: A Possible Solution to the SMS Interconnect Issue

A2P SMS: The Issue of SMS Spam

A related issue that also needs is the issue of SMS Spam that has grown rapidly in the past few months. TRAI already has a mechanism in place – the Do Not Call Registry. About 10% of Indian mobile numbers are on this list. Telemarketers are not supposed to call or SMS those on this … Continue reading A2P SMS: The Issue of SMS Spam

A2P SMS: Interconnect Issue

I wrote an 11-part series on the issue of A2P SMS interconnect in September. In the past week, the issues of SMS pricing and SMS interconnect charges have been at the centre of two big stories in Times of India (business lead) and Business Standard (front page): Times of India (Nov 5): “…the cost to … Continue reading A2P SMS: Interconnect Issue

A2P SMS: Interconnect Issue (Part 2)

TRAI needs to intervene immediately in the matter of SMS Interconnect charges and do the following: Change the “forbearance” policy to “Bill-and-Keep” until further direction. This will ensure that arbitrary charges between operators do not start creating havoc for SMS aggregators, enterprises and consumer SMS companies. Start a consultation process to determine SMS costs and … Continue reading A2P SMS: Interconnect Issue (Part 2)

Ending SMS Spam: Part 2

I had written a detailed series on the A2P SMS business in India a year ago. This is what I had written then: Creating a Do Call is certainly detrimental. The whole failure of implementation of Do Not Call (DNC) is being covered up by such a drastic measure. We assume that people who have … Continue reading Ending SMS Spam: Part 2

New Telemarketing Rules – Part 1

Last week, TRAI announced new rules for telemarketing in India in an effort to combat spam. I have written on this topic many times before, since NetCore is a key player in both the transactional and promotional SMS business (as part of our Digital, Real-Time Communications vertical). On the whole, the rules are a good … Continue reading New Telemarketing Rules – Part 1

IAMAI MVAS Talk: Creating Magic with Mobile

Here is the text of the speech. The presentation to go with it is here. What’s been the biggest revolution in retail in India? It has NOT been hundreds of malls across India. The real revolution is what is in the hands of everyone – the interactive device. Every customer of every enterprise now has … Continue reading IAMAI MVAS Talk: Creating Magic with Mobile