Mobile Ads in China

Business Week writes:

China’s mobile advertising market was valued at just US$17 million last year, well below the US$40 billion spent on ads in total.

A new kind of mobile advertising technology, however, could be the key that unlocks the country’s 461 million mobile phone screens to advertisers.

The technology uses two-dimensional barcodes, a more evolved cousin of the humble Universal Product Code found on groceries, to create an advertising channel with an aura of science-fiction.

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