Interview on Competition from Google in SMS Space

Rajiv Dingra from WATBlog emailed me some questions following the launch of Google’s SMS Channels (as part of Google Labs). I have reproduced my answers here.

Google has launched sms channels what are your initial thoughts? Do you feel threatened?

SMS is being percieved as the critical medium for mobile subscribers, something we had initiated two years ago. We pioneered permission-based services, and others are realising the power now. Mobile advertising will grow. The mobile subscriber base will be 500 million in two years; it is a big opportunity, more players are welcome. Where is the need to be threatened! In fact it is about growing the opportunity.

When one is first in a market, there is bound to be competition sooner or later. In fact, in the coming months, I expect many more companies to enter this space. In the Internet too, IndiaWorld was the first portal (which I had launched in March 1995), and in the subsequent years we had various players enter the market. Over the subsequent years, many dropped out. IndiaWorld thrived, consolidated its market leadership position, and won.

So, a launch of a product by itself in no way guarantees its success – even for us, there are many things that have not worked in the past two years. What is needed to win long-term is a combination of multiple things: vision, understanding consumer needs deeply, strong focus, constant innovation, money and an ability to invest for the long-term, and an organisation completely aligned to the mission (which in our case is to “be the Genie that makes the Mobile Phone into a Magic Lamp” for people), and of course, some luck!

There are nearly 4 million MyToday subscribers with 11+ million subscriptions today for whom the service has become a habit with its excellent content and timely delivery. This is supported by a technology platform that can prioritise and customise each of the 12 million SMSes that we send out daily. And this is just the start. Competition helps bring out the best in all who are there in the marketplace hastening the pace of innovation, adoption and revenue growth. This is therefore good for everyone who has an intention of being a long-term player in the market.

Why would Mytoday continue to do well? Given stiff competition from someone like google?

There is a critical difference in the two services. One is a user-generated and ad hoc content, while we believe in offering editorial content with specific deliverables which help in creating habit in consumption as our recent Nielsen study (covering 5,000 users) had shown. The study says 76% of our subscribers read every message, 84% say they receive the information first from MyToday before any other medium and 98% say they will continue with the service and recommend it to others.

Google already has a huge database of advertisers who would surely be introduced to sms channels once it matures how do you think that would affect mytoday?

It will certainly help grow the advertising pie and then it is upto the individual service to offer best value back to the advertiser. I also think that every medium is different — and the mobile is not going to the same as the Internet. Monetisation streams on the mobile will need to be thought of very differently from the Internet.

Unlike the Internet where the cost of each page view is negligible, there is a significant cost for sending out each SMS. While advertising is going to be one of the most important revenue streams, it alone is definitely not going to be enough to create revenue breakthroughs. This is where one needs to think of the concepts of “VAS Operator” and “Mobile Computing Operator“.

Google has in the west acquired products after their own version’s didn’t work (think google video youtube story) Are you open to acquisition if its Google at a later date?

This is highly speculative and we are right now focussed only on building the service further. We have no such intentions.

How many smses do you send per day and what would be cost of sending those smses?

We send more than 12 million sms per day and because of our innovative initiatives we have been able to tremendously reduce costs.

Lets say you are growing at the same rate for the next 2 years what would be the cost of supporting that growth?

We would have broken even much sooner than the next two years and the service will be returning value back to us.

What is your strategy on the advertiser acquisition front? How do plan to build scale?

The only way to acquire advertisers is to offer innovative solutions based on the native features and strengths of the medium, and return back a good value for their spend. We are building a large sales force in multiple cities across the country as well as working with partners to target specific verticals.

168 thoughts on “Interview on Competition from Google in SMS Space

  1. Pingback: Google SMS Channels-Better Late than Never « Watching MVAS Industry

  2. Pingback: Google SMS Channels-Better Late than Never « Watching MVAS Industry

  3. Pingback: sms | BG Mahesh | mahesh.com

  4. Pingback: Thejo/Blog » SMS Channels from Google

  5. Pingback: Websites tagged "google" on Postsaver

  6. Pingback: Wordpress Test Blog » Blog Archive » Google joins SMS race in India

  7. Pingback: Google

  8. Pingback: Google

  9. Pingback: https://maintogelbersama.wordpress.com/2019/03/14/trik-curang-menipu-casino-yang-pernah-terjadi-di-dunia/

  10. Pingback: Google

  11. Pingback: Google

  12. Great because of the knowledge you share with us, I will always follow your blog and will share your blog with my friends.

  13. Nice to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share.
    This is a great article thanks for sharing this informative information. I will visit your blog regularly for some latest post. I will visit your blog regularly for Some latest post.

  14. This is a great inspiring article.I am pretty much pleased with your good work.You put really very helpful information. Keep it up. Keep blogging. Looking to reading your next post.
    hampton bay

  15. I appreciate everything you have added to my knowledge base.Admiring the time and effort you put into your blog and detailed information you offer.Thanks.
    poster

  16. Im no expert, but I believe you just made an excellent point. You certainly fully understand what youre speaking about, and I can truly get behind that.
    gift

  17. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. From the tons of comments on your articles, I guess I am not the only one having all the enjoyment here! keep up the good work

  18. I like this post,And I guess that they having fun to read this post,they shall take a good site to make a information,thanks for sharing it to me.
    Limo Service

  19. Pingback: Escort amsterdam

  20. Pingback: businesses for sale Canada

  21. Pingback: best callus remover gel

  22. Pingback: HND 748

  23. Pingback: load central

  24. Pingback: Famous hunters

  25. Pingback: GENM-023

  26. Pingback: Rice mill

  27. Pingback: rmit blackboard

  28. Pingback: https://locationsnearmenow.net/

  29. Pingback: breakfast near me

  30. Pingback: can vegetarians eat fries

  31. Pingback: search engine optimisation services in uk

  32. Thanks for sharing this information. I really like your blog post very much. You have really shared a informative and interesting blog post with people..
    agence digitale

  33. This is a good post. This post gives truly quality information. I’m definitely going to look into it. Really very useful tips are provided here. Thank you so much. Keep up the good works.
    Pen Holder for desk

  34. Pingback: apk download for pc,

  35. Pingback: free download for laptop pc,

  36. Pingback: best cbd oil for pain

  37. Pingback: PORN

  38. Pingback: Gizmoist

  39. Pingback: best cbd oil for pain

  40. Pingback: best cbd oil for pain

  41. Pingback: CHEAP VIAGRA

  42. An fascinating discussion is value comment. I think that it is best to write extra on this matter, it won’t be a taboo topic however generally people are not enough to talk on such topics. To the next. Cheers
    agen judi bola indonesia

  43. Pingback: easy robux today

  44. Pingback: games friv

  45. The article you share here is awesome. I really like and appreciate your work. I read your article deeply, the points you mentioned in this article are very helpful thanks for sharing.

  46. Спасибо за то, что поделились своим постом. Родители – лучшие люди в мире в жизни каждого человека. Они нуждаются или должны преуспеть для удовлетворения потребностей семьи.

  47. If you are looking for a heating and air conditioning company in the Tulsa County area, Our professional technicians can help you select, install, and maintain equipment to assure efficiency, reliability, and comfort over the lifetime of your products

  48. Мультимедийный и интерактивный контент. Первые веб-сайты interactivemediaбыли только текстовые и визуальные вскоре после этого. Затем для добавления аудио, видео и взаимодействия использовались плагины веб-браузера (например, для многофункционального интернет-приложения, которое отражает сложность настольного приложения, такого как текстовый процессор). InteractiveMediaJavaScript также встроен в большинство современных веб-браузеров и позволяет создателям веб-сайтов отправлять код в веб-браузер; это научит вас, как интерактивно изменять содержимое страницы и общаться с веб-сервером, когда это необходимо. Внутреннее отображение содержимого в браузере известно как объектная модель документа (DOM) и методика динамического HTML. https://www.interactivemedia.az/
    InteractivemediaПримерами таких дополнений являются апплеты, написанные на Microsoft Silverlight, Adobe Flash, Adobe Shockwave и Java. HTML 5 включает плагины для аудио и видео.

  49. Pingback: bunex (buprenorphine) 0.20mg

  50. Pingback: buy ketamine online

  51. Pingback: order hydrocodone online

  52. Pingback: River State

  53. Pingback: Sims Villa

  54. Pingback: Dank carts

  55. Pingback: prostate orgasm

  56. Pingback: how to use dildo

  57. Pingback: panty vibe

  58. Pingback: san diego personal trainer

  59. Pingback: magic props

  60. Pingback: how to get more instagram followers

  61. Pingback: cbd oil near me

  62. Pingback: best cbd oil for sleep

  63. Pingback: carme 101 catullo traduzione

  64. Pingback: the rabbit vibrator

  65. This is such a great resource that you are providing and you give it away for free. I love seeing blog that understand the value. Im glad to have found this post as its such an interesting one! I am always on the lookout for quality posts and articles so i suppose im lucky to have found this! I hope you will be adding more in the future…
    terapia infantil

  66. I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well!
    causas de los ataques de ansiedad

  67. Thanks for taking the time to discuss this, I feel strongly that love and read more on this topic. If possible, such as gain knowledge, would you mind updating your blog with additional information? It is very useful for me.
    alquiler de carros en colombia

  68. I recently found many useful information in your website especially this blog page. Among the lots of comments on your articles. Thanks for sharing.
    Hacienda Park

  69. Excellent .. Amazing .. I’ll bookmark your blog and take the feeds also…I’m happy to find so many useful info here in the post, we need work out more techniques in this regard, thanks for sharing.

  70. It was a very good post indeed. I thoroughly enjoyed reading it in my lunch time. Will surely come and visit this blog more often. Thanks for sharing.
    gcp desarrollos

  71. Наши маркетинговые услуги в поисковых системах начинаются с определения ключевых слов, которые использует reklam agentliyi ваша целевая аудитория при поиске ваших продуктов или услуг. На этом этапе процесса оптимизации важно привлечь нужную аудиторию. Мы можем помочь вам выбрать лучшие ключевые слова на основе частоты поиска и степени соответствия вашего сайта. Тщательный таргетинг на SEO, выбранный с самого начала вашей кампании, поможет вам добиться большего успеха в будущем.

  72. This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine.
    vivo ipl 2020 schedule pdf download

  73. I am happy to find this post Very useful for me, as it contains lot of information. I Always prefer to read The Quality and glad I found this thing in you post. Thanks
    curanderos en quito

  74. Глава исполнительной власти Уильям Гаджиев заявил, что целью мобильного приема с сельским населением является встреча с населением на местном уровне и решение их проблем в соответствии с утвержденным графиком. В. Гаджиев дал советы и рекомендации по эффективному использованию земель и развитию сельского хозяйства. https://ona.az/az/sosial/imislinin-icra-bascisi-seyyar-qebil-kecirib-9452
    Говоря о мерах, принимаемых для улучшения инфраструктуры, глава региона отметил, что работа по повышению уровня жизни населения будет продолжена.

  75. Глава исполнительной власти Уильям Гаджиев заявил, что целью мобильного приема с сельским населением является встреча с населением на местном уровне и решение их проблем в соответствии с утвержденным графиком. В. Гаджиев дал советы и рекомендации по эффективному использованию земель и развитию сельского хозяйства.https://ona.az/az/sosial/imislinin-icra-bascisi-seyyar-qebil-kecirib-9452
    Говоря о мерах, принимаемых для улучшения инфраструктуры, глава региона отметил, что работа по повышению уровня жизни населения будет продолжена.

  76. Great content material and great layout. Your website deserves all of the positive feedback it’s been getting.
    小説

  77. Good post but I was wondering if you could write a litte more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it!
    local fence repair

  78. Pingback: dax history

  79. Someone Sometimes with visits your blog regularly and recommended it in my experience to read as well. The way of writing is excellent and also the content is top-notch. Thanks for that insight you provide the readers!
    extratorrent

  80. Impressive web site, Distinguished feedback that I can tackle. Im moving forward and may apply to my current job as a pet sitter, which is very enjoyable, but I need to additional expand. Regards.
    Notary Ealing