Emergic: Rajesh Jain's Blog

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NetCore: Digital Services Operator

August 21st, 2009 · 61 Comments

The Digital Services Operator idea has been something I have talked about on many occasions in the past. (I used to call it the VAS Operator.) It basically combines three things – a direct-to-consumer reach on the mobile and Internet, a payment/billing relationship which creates a cash balance, and an open publishing platform for services across multiple bearer channels (Net, email, SMS, MMS, voice).

While mobile operators have done a phenomenal job in capitalising on a variety of value-added services (caller ringback tones, voice portals, content downloads, SMS subscriptions, premium SMS) to create a Rs 5,000 crore marketplace in India, there is much greater potential for this business in India.

We have been working over the past few months to put together a simplified payment mechanism which allows people to create a cash balance (just like they do for voice minutes with mobile operators in prepaid accounts) and a publishing and discovery platform to enable a variety of services to get created and flourish.

I wrote recently that in the Indian digital space there were two things which were critical for survival and value creation: a multi-modal strategy which combined the Internet and mobile, and a multi-monetisation strategy which diversified the revenue streams. One of the reasons few companies have thrived in the digital space in India is because they have not followed both these dictums, and have thus created narrowly focused businesses. This is what needs to change – and my hope is that we can do that via our Digital Services Operator business, which we will launch shortly.

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61 responses so far ↓

  • 1 NetCore: Digital Services Operator | film clips made on a mobile // Aug 21, 2009 at 5:18 am

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  • 2 DigitalFeed.Info » Blog Archive » NetCore: Digital Services Operator // Aug 21, 2009 at 5:43 am

    […] three things – a direct-to-consumer reach on the mobile and Internet, … View post:  NetCore: Digital Services Operator Object August 21st […]

  • 3 Twitted by indimeme // Aug 21, 2009 at 7:35 am

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  • 4 Vishal // Aug 21, 2009 at 7:52 am

    Great Rajesh.
    Will wait for Digital Services Operator.
    Will it also have developer API to create new services ?

  • 5 Siddharth Chawla // Aug 21, 2009 at 10:50 am

    This sounds exciting!

    Siddharth

  • 6 kasi // Aug 21, 2009 at 3:31 pm

    Rajesh,

    I was expecting something on N3 -web. I think it is still in your vault.

    Kasi

  • 7 NetCore: A Brief History // Aug 23, 2009 at 3:08 pm

    […] NetCore: Digital Services Operator […]

  • 8 Announcement: Launch of MyToday, India’s #1 SMS SuperStore // Jun 29, 2010 at 4:23 am

    […] The Disruptions (Aug 09) – NetCore: Enterprise Messaging Services, Mobile Media and Marketing, Digital Services Operator (Aug 09) – Ideas for New Mobile Operators: Overview, Idea 1: A flat-rate data plan for Rs 99 per […]

  • 9 Blog Past: NetCore’s DSO Business // Aug 8, 2010 at 5:00 am

    […] The Disruptions (Aug 09) – NetCore: Enterprise Messaging Services, Mobile Media and Marketing, Digital Services Operator (Aug 09) – Ideas for New Mobile Operators: Overview, Idea 1: A flat-rate data plan for Rs 99 per […]

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