Emergic: Rajesh Jain's Blog

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Mobiles and Magazines

September 22nd, 2008 · 76 Comments

I am giving a keynote at the Indian Magazine Congress event later today – on how mobiles can make a difference.  Here is the talk and the accompanying presentation.

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76 responses so far ↓

  • 1 Sanjay Mehta // Sep 22, 2008 at 12:19 pm

    Speaking of magazines per se, Rajesh, we created this particular travel magazine, to be an electronic magazine only. Incorporating videos, video ads, besides animated images, great searchability, etc. Something that a print magazine would not have. The idea was to give content in an area where transactions based websites are slugging it out!

    We have plans to integrate significant mobile opportunities with it and extend the brand across the different electronic formats of delivery.

    Currently focused on getting some partnerships for advertising, distribution and also looking at potential investors for the project.

    If you get a chance, do take a look:

    – Sanjay

  • 2 kaiser // Sep 22, 2008 at 10:26 pm


    You said cost of building relationship with consumer is Rs 2 per month, and for 100 SMS per month. So can I say you are offering every instance of reach to the consumer at 2 paise to the brand owner. Sounds too good to be true, but if it is, then its truly a revolution. Am I right with the numbers?

  • 3 rajesh // Sep 23, 2008 at 9:15 am


    The Rs 2 per subscriber per month is for one SMS a day — max of 30 SMS/month. The 100 SMS figure is what I had mentioned in the context of what we do in MyToday, because one subscriber has 3 subscriptions and thus gets about 100 SMS / month.


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