Emergic: Rajesh Jain's Blog

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Announcement: Launch of MyToday, India’s #1 SMS SuperStore

June 29th, 2010 · 10 Comments

Today, we have launched MyToday, our direct-to-consumer store for great SMS content. Think of MyToday as an SMS Store, where you can browse, search and subscribe to premium SMS updates on topics spanning the spectrum. At nearly 200 SMS channels, it is already the biggest in the market.

News, cricket and sports scores, market and stock alerts, Bollywood news, astrology and other updates start at just Rs. 5 per month – these are unmatched prices today.

And that’s not all: MyToday features dozens of other SMS channels you won’t find anywhere else – industry sector-wise alerts, leadership lessons, daily muhurta alerts, world affairs, politics, how to live green, among many others. All of these are via our best-in-class content partners: Rajshri Media, MyIris, The Economist, Knowledge@Wharton, AstroCAMP. We will introduce more over the next few weeks.

In short, this dizzying variety means that customers will find something fresh, something useful in their SMS inboxes daily for their know-now, know-more moments. MyToday, we believe, will provide Har Pal… Kuch Zaroori!

This is a huge step for Netcore: this is our Digital Services Operator business, which I have written about before. In an October 2009 discussion, I had said:

… the top of the pyramid – which is about 100 million people, 25% of the base – want new services but are not able to get [them] …

… an SMS store could fill what I call life’s free moments. You can create lots of services. Can we create a series of, say, 30 packs of SMS’s, where you can educate people on innovation? You send them an SMS at a fixed time every day and it comes with a link so you get a key idea, which you can read in 15 seconds. And then there’s a link where you can explore for maybe three of four paragraphs, 45 seconds to a minute.

That need, we believe, has been met today by MyToday – at launch, it is already India’s #1 SMS SuperStore!

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10 responses so far ↓

  • 1 Sameer // Jun 29, 2010 at 8:04 am

    Rajesh,

    This is a bold, forward looking move, and one that needed to be done! I wish MyToday the best and hope to see it establish a content/mobile services markt outside of the operator scope.

    Rgds,
    Sameer

  • 2 talll.com // Jun 29, 2010 at 10:33 am

    Definitely fills a gap. SMS is bound to do well in Indian market.

  • 3 naufil // Jun 29, 2010 at 11:07 am

    Hi,

    Congrats to all!

    I have a humble suggestion..

    We can have a timer or countdown which gives the users a view as to how many hits MyToday gets in a day or the number of subscribers using the service currently.
    It can encourage others to sign up as well after observing the popularity of the product.

  • 4 Makarand Lele // Jun 29, 2010 at 12:42 pm

    Rajesh,

    Congratulations. I have been a subscriber (free) of this services almost since you started it and seen the stages from being free service gaining popularity and advertising to this day … idea to execution to monetizing … This is path breaking AND successful. My best wishes for more usage and success in future.

  • 5 Kasi // Jun 29, 2010 at 1:35 pm

    Rajesh,

    Good luck on the monetizing the free service.

    My wishes for it to grow faster than you expect and surprise you.

    Kasi

  • 6 Rajjat A. Barjatya // Jun 29, 2010 at 8:27 pm

    Rajesh:

    Congratulations on the birth of another path breaking venture. At Rajshri, we are proud to be on board with 100+ SMS subscription channels. Many more are on the way, especially SMS channels that integrate audio and video content from our vast content library. Here’s wishing you every success and hoping that this blossoms into a full blown D2C mobile content/apps marketplace very soon.

    Rajjat

  • 7 Vijay Shekhar // Jun 29, 2010 at 10:18 pm

    Congratulations !
    Hope this starts another new chapter in Netcore and MyToday success.

    best

  • 8 Rahul // Jul 10, 2010 at 10:06 am

    Hi Rajesh,

    Sorry for the delayed wishes.

    Wish you and all the netCORIAN’s heartiest congrats and best of luck moving ahead with this platform.

    Thanks & Regards,
    Rahul.

  • 9 plodder // Jul 15, 2010 at 11:58 am

    Please check this July 9 economic times article on how the mobile phone network can be used to improve public service delivery. http://economictimes.indiatimes.com/infotech/software/Govt-to-dish-out-online-food-account-for-ration-card-holders/articleshow/6145420.cms

  • 10 gopal shah // Nov 8, 2011 at 11:00 am

    kindly send me details of this .can we make a commercial platform for this region wise to tap the market we are distributor for telecom service provider

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