Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Growing Mobile VAS in India: Data MVNO Opportunity

September 3rd, 2009 · 20 Comments

What kind of data services would the Data MVNO offer? Here are some starting examples:

  • SMS subscriptions (push-based microcontent)
  • Voice portals
  • Content downloads (mobile games, apps, etc.)
  • Video downloads / streaming
  • mCommerce

What is common to all of these services is that consumers pay for each one of them. Offering them free in the hope of getting ads is not going to be a business – as has been seen in the Internet space in India, where the top home-grown portals are losing in excess of Rs 150 crore a year even after 14 years of the Internet in India.

There are three things which need to come together to offer such a service in India:

  • Reach: distribution and relationships to reach the top 100 million target audience
  • Cash Balance: enabling people to pay to create prepaid accounts independent of the mobile operator
  • Open Publishing Platform: to allow content publishers and service providers to create content. This is similar in concept to the iPhone AppStore.

Continued tomorrow.

Tags: Uncategorized

20 responses so far ↓

  • 1 Growing Mobile VAS in India: Data MVNO Opportunity - Special Blog // Sep 3, 2009 at 12:20 pm

    […] here: Growing Mobile VAS in India: Data MVNO Opportunity :data, first, have-it-all, india, learn-studying, mobile, push-based-microcontent, Service, sms, […]

  • 2 Vishal // Sep 9, 2009 at 3:13 pm

    Mr. Jain it was good to read your blog … in case you have time.. pls read about the Content MVNO on my blog vishalkapil.blogspot.com

  • 3 Blog Past: Data MVNO // Aug 22, 2010 at 5:01 am

    […] VAS in India: The Coming Mobile Data Revolution, An MVAS Agenda for India, The Big Opportunity, Data MVNO Opportunity, Data MVNO: The Disruptions (Aug 09) – NetCore: Enterprise Messaging Services, Mobile Media and […]

  • 4 Custom Essay Help // Feb 28, 2018 at 3:18 pm

    Things are very open and intensely clear explanation of issues. was truly information. Your website is very beneficial.

  • 5 Electronics Assignment Help // Feb 28, 2018 at 4:30 pm

    by visiting this site I found cool stuff here keep it up.

  • 6 Naveed // Aug 26, 2019 at 8:53 pm

    I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues.
    banderas de publicidad

  • 7 Alpha Recovery Corp phone harassment // Sep 3, 2019 at 5:31 pm

    They lease their network capacity from Sprint, their devices operate using the CDMA.

  • 8 Naveed // Sep 4, 2019 at 4:26 pm

    I would like to thank you for the efforts you have made in writing this article. I am hoping the same best work from you in the future as well. Thanks…
    quality instagram likes

  • 9 Naveed // Sep 8, 2019 at 7:19 pm

    Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging,
    hampton bay

  • 10 asimseo // Oct 8, 2019 at 9:21 pm

    Wonderful article, thanks for putting this together! This is obviously one great post. Thanks for the valuable information and insights you have so provided here.

  • 11 Naveed // Oct 14, 2019 at 6:48 pm

    What a fantabulous post this has been. Never seen this kind of useful post. I am grateful to you and expect more number of posts like these. Thank you very much.

  • 12 Naveed // Oct 15, 2019 at 9:18 pm

    Thankyou for this wondrous post, I am glad I observed this website on yahoo.

  • 13 io game // Oct 16, 2019 at 8:29 am

    Very wonderful experience.

  • 14 Assignment Help Service // Nov 8, 2019 at 1:55 am

    Mvno rents network from a “parent” company but other then the network resources and phones possibly has often little or nothing.

  • 15 powerline io // Nov 19, 2019 at 10:20 am

    I don’t know what to say really what you share is so good and helpful to the community, I feel that it makes our community much more developed, thanks.

  • 16 DNA test kit // Nov 23, 2019 at 3:58 am

    CRI Genetics™ | DNA Testing For Ancestry | Home DNA Test Kit: NA Testing with the CRI Genetics™ home DNA test kit will let you discover your true ancestry & family history. Buyer ranking’s #1 Recommended DNA Test for Ancestry. Progressing Mankind understands of the human genome for over 35 years.

  • 17 gmail login // Nov 23, 2019 at 7:40 am

    Thanks a lot for the post. It has helped me get some nice ideas. I hope I will see some really good result soon.

  • 18 Naveedmughal // Dec 1, 2019 at 9:24 pm

    These are some great tools that i definitely use for SEO work. This is a great list to use in the future..
    contratar detectives privados

  • 19 Relocating to Queen Creek Arizona // Dec 16, 2019 at 3:15 am

    Virgin mobile is the sole survivor of the MVNO networks.

  • 20 Structural Demolition // Dec 16, 2019 at 3:21 am

    I like this website pretty much. Great info. Hi and thanks for the web blogs.

Leave a Comment