Emergic: Rajesh Jain's Blog

Emergic: Rajesh Jain's Blog header image 2

Digital Marketing Options Proliferating

March 4th, 2011 · 26 Comments

Even as the Indian Internet advertising market touches Rs 1,000 crore (about 4% of the overall ad spend in India), the options for digital advertising are growing:

  • Internet search and banner ads: where Google is the market leader. Yahoo is a distant #2. With Facebook also growing, the result is that a significant component of the spend is sucked out of the Indian content ecosystem.
  • Mobile: with a diversity of options (sms, outbound voice, mobile Internet). With 3G, this spend will grow.
  • Social: Facebook and Twitter are leading the charge here in terms of usage, with Facebook 10X bigger than Twitter in India. Spends will increase not only on ads, but also on creating Fan pages and social media strategists.
  • Video: YouTube is growing fast in India, but ad spends are still small. With better broadband and 3G, video consumption will increase.
  • Email marketing: This is relatively new in the Indian context, but with companies now starting to build email databases, the options here too will grow.

So, even though the Internet search-display combo accounts for the bulk of the digital ad spend today, we will see new options coming into play in the coming year.

Tags: Uncategorized

26 responses so far ↓

  • 1 Wrenj // Mar 4, 2011 at 7:14 am

    Hopefully, the mobile space will experience market disruption. That will expand the scale of growth.

    Old issues you have mentioned come to mind especially revenue sharing.

    The telecom industry does not seem to desire the future that I would call “pipes, platforms and payments”, an effect of which will be a healthy MVAS ecosystem that could unleash a new wave of innovation and productivity.

    So far they seem to be content with just the pipes bit.

  • 2 Ron // Mar 4, 2011 at 12:26 pm

    The challenge and opportunity for services providers and businesses alike would be to find the most ideal combination of these to create the best marketing plan possible.

    A one size fits all strategy won’t work and will only become more complicated with the advent of more options.

    But like always choice brings opportunities and we should enjoy it.

  • 3 Chintan // Mar 6, 2011 at 6:01 pm

    I would be focused on watch mobile space.
    over 50 million mobile users in India and many will be upgrading to smartphone… it will be tool for content consumption.. infrastructure is there to reach these people / to buy their time.

  • 4 Chintan // Mar 6, 2011 at 6:06 pm

    correction: I meant over 500 million users 🙂

  • 5 ASSIGNMENT HELP // Nov 3, 2018 at 10:53 am

    If you are still in a dilemma, you could ask your teacher for some guidance, or you can take Assignment helpfrom different assignment writing service providers. There you can find many online experts, who are all set to help you in your assignment. The proper outline followed by them will give you an idea of how to make your assignment look more presentable and attractive.

  • 6 Vinay // Dec 24, 2018 at 2:54 pm

    This article is really interesting. Thanks for taking this topic for the article. This article is really helpful and mentions all the factors necessary to consider while selecting the agency as everyone wants their business to boost and grow rapidly Keep sharing such helpful articles.

  • 7 Vinay // Dec 24, 2018 at 3:28 pm

    This post is really superb. Keep sharing.

  • 8 Tree SMS // Jan 3, 2019 at 12:15 pm

    Good article! I found some useful information in your blog, it was awesome to read, thanks for sharing this great content to my vision, keep sharing… We provide Bulk SMS services in Indiacontact us

  • 9 fnaf // Mar 30, 2019 at 2:32 pm

    Your marketing information is great, I have learned many things and expanded my knowledge.

  • 10 fnaf // Mar 30, 2019 at 2:33 pm

    Your marketing information is great, I have learned many things and expanded my knowledge.
    Thank you!

  • 11 webpage // Apr 24, 2019 at 6:22 am

    the future will be voice search in webpage

  • 12 diseño de paginas web en monterrey // May 2, 2019 at 10:37 pm

    digital marketing increasingly becomes more complex

  • 13 herbax // Jul 9, 2019 at 3:59 am

    This information is very helpful, thank you.

  • 14 Naveed // Aug 26, 2019 at 9:37 pm

    I was looking at some of your posts on this website and I conceive this web site is really instructive! Keep putting up..
    Fly banner

  • 15 atari breakout // Sep 16, 2019 at 8:32 am

    Thank you for providing information on this interesting article, I really like the posts you share.

  • 16 shell shockers // Sep 19, 2019 at 2:34 pm

    I know there will be many difficulties and challenges but I am determined to do it. If it fails then it will also be a lesson for me

  • 17 enable flash in chrome // Oct 26, 2019 at 8:59 am

    This is a great thing, I think everyone feels this information is very valuable, thank you

  • 18 Custom medal manufacturer // Oct 31, 2019 at 12:11 pm

    This link is very useful and helped many people

  • 19 China diesel generator set // Nov 11, 2019 at 11:54 am

    That is some useful piece of information,

  • 20 inflatable water slide manufacturers // Nov 11, 2019 at 5:04 pm

    The information you have provided helped me a lot thanks, The Leading Inflatable Water Slide Supplier

  • 21 Fairy lights china // Nov 20, 2019 at 2:32 pm

    Are you looking for LED panel lights china? Then you are at right place. we can facilitate you with top LED solutions at wholesale price all over China.

  • 22 Food Packaging Boxes Manufacturer // Nov 25, 2019 at 12:31 pm

    Digital marketing is one of the best way to increase traffic on to your website,

  • 23 MrLogos // Nov 25, 2019 at 10:11 pm

    Youtube is definitely becoming the widest channel to get to millions of users! Great post!

  • 24 China mobile food truck // Dec 3, 2019 at 6:03 pm

    A good piece of information, Thanks for sharing with us, Youtube is great for marketing, The best food truck manufacturer and supplier.

  • 25 Medical raised toilet seat // Dec 9, 2019 at 12:53 pm

    Great post Very informative, We provide high-quality medical toilet seats.

  • 26 digital temperature controller manufacturer // Dec 16, 2019 at 11:19 am

    Digital marketing is the best platform to promote your business, The efficient and smart digital temperature controller for your electronic equipment is now available at BOSOW.

Leave a Comment