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Growing Mobile VAS in India: The Coming Mobile Data Revolution

August 31st, 2009 · 1 Comment

The IT and telecom industry has seen then creation and growth of two large industry segments in the past 15-20 years. The first has been in IT and business process outsourcing. The second has been in the mobile space, with the creation of an industry that now generates over $20 billion (Rs 100,000 crore) in annual revenue.

There is a third revolution that is waiting in the wings to happen – in mobile data.

In the years to come, the contribution of MVAS (non-voice services) to the ARPU is likely to grow. What else can be done to provide a healthy, competitive environment in which operators and MVAS companies can both compete and co-operate to create solutions which make the mobile a magic lamp in the hands of consumers, make India a world leader in mobile data, and hopefully, help in the creation of the next Microsoft / Cisco / Google in the world?

In this context, some of the posts I have written on my blog over the past year are useful backgrounders. Here is a list in reverse chronological order:

So, what should the MVAS Agenda for India be?

Continued tomorrow.

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1 response so far ↓

  • 1 kasi // Aug 31, 2009 at 10:55 am


    A flat rate for data and sharing user profile to service providers would revolutionize the MVAS.

    Biggest question that blocks the revolution is …

    “Will the operators allow that to happen?”.


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