Emergic: Rajesh Jain's Blog

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India Digital Media

August 3rd, 2009 · 6 Comments

I had done an informal presentation to a group last week on Digital Media in India. For that, I did some estimates on the reach and revenues for 2009 for the Indian digital media companies. The India 2009 media projections in slide 2 were sourced from GroupM’s report — I reduced their estimates for Digital since I thought their estimate of Rs 850 crore for 2009 seemed to be quite high. All other numbers are my estimates — and please correct me if you think they are incorrect!

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6 responses so far ↓

  • 1 DigitalFeed.Info » Blog Archive » India Digital Media // Aug 3, 2009 at 8:49 am

    [...] Indian digital media companies. The India 2009 media projections in slide 2 … Read more: India Digital Media Object August 3rd [...]

  • 2 India Digital Media | Satelec 2003 // Aug 3, 2009 at 10:45 am

    [...] View post: India Digital Media [...]

  • 3 kasi // Aug 3, 2009 at 11:56 am

    Rajesh,

    The reach-vs-revenue of Google and Web18 seems pretty good.

    A projection of 1000Cr revenue for 100mn reach would be appropriate (on the optimistic side) if the SMS digital media is used right.

    Kasi

  • 4 纯水设备 // Aug 3, 2009 at 12:15 pm

    I’ll say!

  • 5 Rohit Varma // Aug 4, 2009 at 6:17 pm

    Rajesh

    These numbers presented by you seem intuitively right based on what what little I know myself of the Internet market, so good estimation done at your end !

    Where I am unfortunately pessimistic is the projection of Internet (PC-based ) active user base reaching 100 million in 3 years time, as you have projected. This base is currently 50 million users and growing at historical rate of 20% p.a. , so it will fall a little short of 100 million in 3 years.

    Of course, any major fillip – e.g. opening up of PC to phone VOIP by the government or low cost PCs bundled with WiMax etc. etc. – can change the scene and take the numbers past 100 million. Not sure if this will happen. Do advise, based on your knowledge of these trends.

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