India Digital Media

I had done an informal presentation to a group last week on Digital Media in India. For that, I did some estimates on the reach and revenues for 2009 for the Indian digital media companies. The India 2009 media projections in slide 2 were sourced from GroupM’s report — I reduced their estimates for Digital since I thought their estimate of Rs 850 crore for 2009 seemed to be quite high. All other numbers are my estimates — and please correct me if you think they are incorrect!

18 thoughts on “India Digital Media

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  3. Rajesh,

    The reach-vs-revenue of Google and Web18 seems pretty good.

    A projection of 1000Cr revenue for 100mn reach would be appropriate (on the optimistic side) if the SMS digital media is used right.


  4. Rajesh

    These numbers presented by you seem intuitively right based on what what little I know myself of the Internet market, so good estimation done at your end !

    Where I am unfortunately pessimistic is the projection of Internet (PC-based ) active user base reaching 100 million in 3 years time, as you have projected. This base is currently 50 million users and growing at historical rate of 20% p.a. , so it will fall a little short of 100 million in 3 years.

    Of course, any major fillip – e.g. opening up of PC to phone VOIP by the government or low cost PCs bundled with WiMax etc. etc. – can change the scene and take the numbers past 100 million. Not sure if this will happen. Do advise, based on your knowledge of these trends.

  5. Pingback: State of Indian Digital Media Market « Raja Jasti’s Blog - Renaissance Thinking

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