From SMS Subscriptions to VAS Operator…

I gave a talk recently in which I outlined a pathway to creating an innovative plan in the mobile data space. Part 1 is here. Part 2 will come tomorrow.

Seven years ago, if someone would have said that the Internet Search box could create a company with $20+ billion in revenue and $130 billion in market cap, it would have been thought well nigh impossible.

SMS subscriptions stand at the same stage today.

The free SMS subscriptions are the foundation to building massive, direct-to-consumer reach. People love receiving SMSes if they have opted in for them. This creates the right-of-way, which can be monetised in multiple ways: from ads to leads, from email2sms to invertising, from transactions to paid channels.

Creating a prepaid model with consumers such that cash collection is independent of the mobile operator is the next step. This creates an equivalent to today’s mobile operator – except that the focus is not on Voice, but on VAS.

The final step in this phase is to build a feet-on-street sales force, which can create neighbourhood and niche communities, enable local advertising and drive location-based services and commerce.

161 thoughts on “From SMS Subscriptions to VAS Operator…

  1. I don’t think you can compare a highly successful innovation to something that is unproven. Anyway no one cares about Ads that are presented without being asked for, even with opt-in. Only revolution that SMS can have is if mobile operators given them for free to application developers. And even this has limited life before dirt cheap data plans wipe SMS from the face of earth

  2. Pingback: …From VAS Operator to Mobile Computing Operator

  3. Pingback: Startups » Archives » Innovation in Mobile Data Space

  4. Pingback: Interview on Competition from Google in SMS Space

  5. Don’t you think most end users end up subscribing to SMS (or any mobile VAS services for that matter) without being fully aware of the kind of product / service they are going to get? From what I understand and from my personal experience, end users (like i was once upon a time) end up subscribing to a service to experiment the service and then stay blank about how to un-subscribe from the service. Do you have a different opinion on this? How do you think companies are going to overcome the challenge of ‘subscriber churn’? Quality service alone will work?

  6. Pingback: NetCore: Digital Services Operator

  7. Sometimes get troubles with these assignments and projects. While Java is still a fair programming language as compared to other languages, it is still very complicated to make assignments and projects. Students often take Java Assignment Help from the online writing services to help them out from this difficult situation.

  8. Allassignmenthelp is a web portal where students get assignment help for all the subjects, with the help of our experts. You will get 100% plagiarism free assignment. Expert’s consultation is also available for students. If they have any query they can contact with our experts anytime.

  9. Nice to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share.
    buy fast instagram likes

  10. I really loved reading your blog. It was very well authored and easy to undertand. Unlike additional blogs I have read which are really not tht good. I also found your posts very interesting. In fact after reading, I had to go show it to my friend and he ejoyed it as well!
    parque acuatico punta cana

  11. I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information.
    Precio de una Boda

  12. i am for the first time here. I found this board and I in finding It truly helpful & it helped me out a lot. I hope to present something back and help others such as you helped me.
    volquete zona norte

  13. Very interesting blog. Alot of blogs I see these days don’t really provide anything that I’m interested in, but I’m most definately interested in this one. Just thought that I would post and let you know.
    Desarollo de apps mexico

  14. Just admiring your work and wondering how you managed this blog so well. It’s so remarkable that I can’t afford to not go through this valuable information whenever I surf the internet!
    Fobias simples

  15. Very useful post. This is my first time i visit here. I found so many interesting stuff in your blog especially its discussion. Really its great article. Keep it up.
    poster

  16. That is the excellent mindset, nonetheless is just not help to make every sence whatsoever preaching about that mather. Virtually any method many thanks in addition to i had endeavor to promote your own article in to delicius nevertheless it is apparently a dilemma using your information sites can you please recheck the idea. thanks once more.
    Inversiones

  17. Impressive web site, Distinguished feedback that I can tackle. Im moving forward and may apply to my current job as a pet sitter, which is very enjoyable, but I need to additional expand. Regards.
    소액결제현금화

  18. I can see that you are an expert at your field! I am launching a website soon, and your information will be very useful for me.. Thanks for all your help and wishing you all the success in your business.
    coton

  19. Great job for publishing such a beneficial web site. Your web log isn’t only useful but it is additionally really creative too. There tend to be not many people who can certainly write not so simple posts that artistically. Continue the nice writing
    messenger services

  20. This is a smart blog. I mean it. You have so much knowledge about this issue, and so much passion. You also know how to make people rally behind it, obviously from the responses.
    lawyer seo

  21. Nice to be visiting your blog again, it has been months for me. Well this article that i’ve been waited for so long. I need this article to complete my assignment in the college, and it has same topic with your article. Thanks, great share.
    dfives

  22. I really thank you for the valuable info on this great subject and look forward to more great posts. Thanks a lot for enjoying this beauty article with me. I am appreciating it very much! Looking forward to another great article. Good luck to the author! All the best!
    The 10,000 Steps a Day Challenge

  23. I’ve read some good stuff here. Definitely worth bookmarking for revisiting. I surprise how much effort you put to create such a great informative website.
    Portable cabins

  24. Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging..
    123movies

  25. very interesting post.this is my first time visit here.i found so mmany interesting stuff in your blog especially its discussion..thanks for the post!
    cliquez ici

  26. Thanks for posting this info. I just want to let you know that I just check out your site and I find it very interesting and informative. I can’t wait to read lots of your posts.

  27. Thanks for the nice blog. It was very useful for me. I’m happy I found this blog. Thank you for sharing with us,I too always learn something new from your post.

  28. Этот водитель, идентифицированный как практическая и этическая мина, является человеком, которого отредактировали как альтернативу использованию инвалидной коляски, чтобы безопасно кормить своих друзей алкогольными способами. Термины «частный водитель» и «частное вождение» (совместно именуемые «ДД») предпочитаются выбором водителя автомобиля, когда другим разрешено употреблять алкоголь.Чтобы поддержать эти изменения, некоторые владельцы баров, ресторанов и ночных клубов будут предоставлять бесплатные алкогольные напитки с бесплатной или сниженной стоимостью для водителей.

  29. I really loved reading your blog. It was very well authored and easy to understand. Unlike other blogs I have read which are really not that good.Thanks alot!
    ataques de ansiedad

  30. I was surfing net and fortunately came across this site and found very interesting stuff here. Its really fun to read. I enjoyed a lot. Thanks for sharing this wonderful information.
    alquiler de carros

  31. Your blog provided us with valuable information to work with. Each & every tips of your post are awesome. Thanks a lot for sharing. Keep blogging,
    travelblog

  32. Its a great pleasure reading your post.Its full of information I am looking for and I love to post a comment that “The content of your post is awesome” Great work.
    international school

  33. I’m glad I found this web site, I couldn’t find any knowledge on this matter prior to.Also operate a site and if you are ever interested in doing some visitor writing for me if possible feel free to let me know, im always look for people to check out my web site.

  34. Very interesting blog. Alot of blogs I see these days don’t really provide anything that I’m interested in, but I’m most definately interested in this one. Just thought that I would post and let you know.

  35. This is such a great resource that you are providing and you give it away for free. I love seeing websites that understand the value of providing a quality resource for free. It is the old what goes around comes around routine.

  36. Very interesting blog. Alot of blogs I see these days don’t really provide anything that I’m interested in, but I’m most definately interested in this one. Just thought that I would post and let you know.

  37. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can’t help but wonder, what about the other side? !!!!!!THANKS!!!!!!

  38. // Каждый день каждый человек, не осознавая этого, вступает в те или иные правоотношения и приобретает права и обязанности.

  39. Proper and regular accounting is one of the things that every company should pay attention to. The accounting of each legal entity must be maintained in accordance with the requirements of the law. This requirement applies to both commercial and non-profit entities.

  40. In his speech, the head of the district executive power gave recommendations and recommendations on effective use of land by the residents of the area, development of agriculture. Speaking about the measures taken to improve the infrastructure, the head of the region said that the work to improve the living standards of the population will continue in the future.

  41. Nissa Wheel is the official distributor of Lassa, Horizon, Radar and Petlas teker satisi in Azerbaijan. The best quality nisye taker and long-lasting wheels guarantee the mall.

  42. SUYUM AZ LLC, a participant of regional su filterləri and state-of-the-art projects, draws on EKVATOR-M, a company that has 15 years of experience in the Azerbaijani cleaning industry.

  43. Very interesting blog. Alot of blogs I see these days don’t really provide anything that I’m interested in, but I’m most definately interested in this one. Just thought that I would post and let you know.

  44. If you are looking for a heating and air conditioning company in the Tulsa County area, Our professional technicians can help you select, install, and maintain equipment to assure efficiency, reliability, and comfort over the lifetime of your products

  45. Pretty good post. I just stumbled upon your blog and wanted to say that I have really enjoyed reading your blog posts. Any way I’ll be subscribing to your feed and I hope you post again soon. Big thanks for the useful info.

  46. Please let me know if you’re looking for a article writer for your site. You have some really great posts and I feel I would be a good asset. If you ever want to take some of the load off, I’d absolutely love to write some material for your blog in exchange for a link back to mine. Please send me an email if interested. Thank you!
    brujos en quevedo

  47. Возможности очистки воды на этом не заканчиваются. Мы также проектируем и подбираем системы очистки воды в соответствии с требованиями заказчика. Наши услуги включают оценку, дизайн, продажи и техническую поддержку.Совершенно вкусная питьевая вода, мягкая вода, свежесть дождевой воды – оборудование для очистки воды SUYUM и фильтры для воды сочетают в себе все эти функции. Наша миссия состоит в том, чтобы удалить все потенциально вредные элементы из воды через фильтр для воды и дать нашим клиентам представление о чистом естественном вкусе воды. Оборудование, предлагаемое SUYUM, значительно улучшает качество воды независимо от ее использования.Мы предлагаем различные варианты очистки воды. Каждый вариант предусматривает многоступенчатую очистку воды от следующих элементов.

  48. I think this is one of the most significant information for me. And i’m glad reading your article. But should remark on some general things, The web site style is perfect, the articles is really great : D. Good job, cheers
    Lake Texoma Fishing Guides

  49. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can’t help but wonder, what about the other side? !!!!!!THANKS!!!!!!
    canada loans

  50. I wanted to thank you for this excellent read!! I definitely loved every little bit of it. I have you bookmarked your site to check out the new stuff you post.
    delhi ipl team

  51. I admit, I have not been on this web page in a long time… however it was another joy to see It is such an important topic and ignored by so many, even professionals. professionals. I thank you to help making people more aware of possible issues.
    cach ban bat dong san hieu qua

  52. I just couldn’t leave your website before telling you that I truly enjoyed the top quality info you present to your visitors? Will be back again frequently to check up on new posts.

  53. Yes i am totally agreed with this article and i just want say that this article is very nice and very informative article.I will make sure to be reading your blog more. You made a good point but I can’t help but wonder, what about the other side? !!!!!!THANKS!!!!!!

  54. I just couldn’t leave your website before telling you that I truly enjoyed the top quality info you present to your visitors? Will be back again frequently to check up on new posts.