Five Questions

As one thinks about one’s business, here are five questions that one should ask:

  1. Is the market that we are in large enough to ensure our growth?
  2. Can we ensure that the Base business continues to grow?
  3. What are the Boosters that we can add through new ideas / initiatives / recruitments to incrementally grow the current business?
  4. Are there adjacent markets that we can tap into?
  5. What are the Breakthroughs / disruptive innovations that we can do that can create or amplify future growth opportunities – either in the current market or adjacent markets?

One way to remember these questions is 3B (Base, Boosters, Breakthroughs) +2M (Market large, adjacent Markets).

22 thoughts on “Five Questions

  1. Adjacent market… many forget to think about that. It will prove very important when competition in the current one becomes tough OR the current one being exploited to the core.

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