Emergic: Rajesh Jain's Blog

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Five Questions

March 29th, 2010 · 22 Comments

As one thinks about one’s business, here are five questions that one should ask:

  1. Is the market that we are in large enough to ensure our growth?
  2. Can we ensure that the Base business continues to grow?
  3. What are the Boosters that we can add through new ideas / initiatives / recruitments to incrementally grow the current business?
  4. Are there adjacent markets that we can tap into?
  5. What are the Breakthroughs / disruptive innovations that we can do that can create or amplify future growth opportunities – either in the current market or adjacent markets?

One way to remember these questions is 3B (Base, Boosters, Breakthroughs) +2M (Market large, adjacent Markets).

Tags: Uncategorized

22 responses so far ↓

  • 1 kasi // Mar 29, 2010 at 11:13 am

    Adjacent market… many forget to think about that. It will prove very important when competition in the current one becomes tough OR the current one being exploited to the core.


  • 2 Derick Thomas // Mar 29, 2010 at 11:26 pm

    It would be great if you give a short posts on each of these questions in the coming days

  • 3 Parkeren Schiphol // Apr 6, 2010 at 8:36 pm

    Yeah, like the idea of Derick. In my company we constantly think of these ideas, so would be good to see your vision.

  • 4 Hotel Scheveningen // Oct 3, 2010 at 8:18 pm

    Please update this post with the suggestion of Derick.

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