The New York Times writes:
Insiders familiar with Vudus hidden magic say that this 41-employee start-up has everything weve come to expect from Silicon Valley: a daring business plan, innovative technology and entrepreneurs prone to breathless superlatives when discussing their new offerings possible impact on the world.
Vudu, if all goes as planned, hopes to turn Americas televisions into limitless multiplexes, providing instant gratification for movie buffs. It has built a small Internet-ready movie box that connects to the television and allows couch potatoes to rent or buy any of the 5,000 films now in Vudus growing collection. The boxs biggest asset is raw speed: the company says the films will begin playing immediately after a customer makes a selection.