Emergic: Rajesh Jain's Blog

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Idea’s Missed Mumbai Opportunity

August 25th, 2008 · 9 Comments

Idea recently launched operations in Mumbai. It is interesting because it is perhaps for the first time in India that an operator is being forced to focus primarily on SWITCHING users (in an era without mobile number portability)  from other operators rather than just acquiring new ones. This is because Mumbai already has nearly 15 [...]

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