Emergic: Rajesh Jain's Blog

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IAMAI MVAS Talk: Creating Magic with Mobile

September 2nd, 2008 · 3 Comments

Here is the text of the speech. The presentation to go with it is here. What’s been the biggest revolution in retail in India? It has NOT been hundreds of malls across India. The real revolution is what is in the hands of everyone – the interactive device. Every customer of every enterprise now has […]

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Invertising

September 2nd, 2008 · 22 Comments

I had written this note sometime ago as a backgrounder on Invertising (invited advertising). I think it is as relevant today as when I had written it. It is one of the anchor services in mobile marketing. The fundamental paradigm shift that we see in the next few years is from ‘customer relationship management’ (CRM) […]

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