MyToday SMS and Mobile Web

Continuing with the thinking around the decision to launch free SMS subscription services in October 2006, it seemed such an obvious decision to make given what has happening. But there is always legacy that one has to deal with. In my case, the legacy was wanting to focus on the mobile Internet — I always believed that the way the Internet (fixed line, PC) grew, it was only a matter of time before the mobile Web could become a key part of my daily life. And I knew how to do portals — I had 13 of them in IndiaWorld in the late 1990s. All one had to do was create content for the small screen — and people would come. I was very wrong then.

There was another legacy that was there — that of doing things with RSS and the PubSub paradigm on the fixed Internet using Ajax. We had spent a lot of time and effort developing some very innovative sites to showcase the “new new” stuff — along the lines of a public aggregator. But, given limited development resources, we had to make a call a few months earlier then — do we focus on the desktop Internet or the mobile Internet. I picked the latter.

All this time, SMS was very marginal in my thinking.  It was good for person-to-person interaction, but too limiting, especially for one coming with the email-PC Net view of the world. Luckily for us, we had done some work around SMS in the company over the past few months — so we had an option available for us to quickly do more with it. It is one thing I have always believed in — in the early stages of a venture when one is not sure of what will work, one needs to be able to create options and opportunities to figure out the best path forward. Just the opposite of focus, I guess! It is something which has served me well over the years.

In my mind, at that time, doing SMS services was actually going a step backward. But I put my ego aside and decided to give that approach a try. It did come down to a decision I had to make — Go or No Go. Luckily, I chose Go despite some misgivings. And that was how MyToday Dailies was born.

The Mobile Web dream has not died — it remains. And there are some very interesting things we will be doing soon, which I will share in the days to come.

69 thoughts on “MyToday SMS and Mobile Web

  1. Pingback: MyToday Surge

  2. sir,
    I own a mob on
    but the smses i m publish are not reaching to subscribers.
    I sent many mails by using contact us option on but i never got a reply.
    so i am writing to you.

  3. Sir,

    Recently I created a MOB on
    But none of the msgs are getting delivered to the group members. Could you please let me know how can I overcome this problem?



  5. sir,i want to stop all mytoday sms services on my mobile like news,cricket, there any such message available for me.thanks 4 reading….

  6. Sir,
    I had subscribed for the sun sign
    it comes regularly in English if i want to change the language how can i change i want those msg to come in hindi or gujarati can u pls guide me how can i get those sms from mytoday START “SUNSIGN” category.


  7. Hi,
    I Paresh P. Bafna my mob. no. is 9422320860 and i want to activate ur service but i am not able to activate, when I send message to 575758 it is not responded.

  8. Hi,
    I Raj Kumar Gupta, ur sevice is excellent I am very impressed but I just wanted to know some others facility like sex info. could u send?

  9. i tried to start the vocabulary service
    but haven’t received any response
    pls see in matter

  10. hi, again paresh
    first, thanks to start ur service on mine mob. but i m very sorry 2 say ur sms is not coming regularly. So if possible to plz call me on 9422320860

  11. Firstly,i would like to thank all the MY TODAY members for introducing such a usefull service.I have been satisfying with this service.But one problem is I (with mob. no. 9179788474) could not receive the messages regularly.If the matter is looked into,the service will be more fruitfull.

  12. I want to start sensex news.
    please start sensex news on my mobile my mobile no is 9924270970

  13. hi,gud mrg.
    i have send msg’s to 9845398453 & 9900145368 but i didn’t get any reply. please,provide me ur services so that i can enjoy them.

  14. sir,how can i register my mobile for daily sms of vocabulary service,cricket,sun signs….etc in mytoday,my number is +919994823843.please give a guidance.

  15. hi friends
    i want to know that how should i register in MY TODAY so that i hav to get messages to the mobile plz suggest me if any one can
    thanking you

    takecare friends

  16. i am doing BE n my branch is et&t so can i know after my BE wats i do imen field MBA OR MTECH

  17. sir,
    is there any process to activate mytoday alerts through net on my cell or my friend cell.
    Thank you.

  18. sir,
    is there any process to activate mytoday alerts through net on my cell or my cell

  19. we did register in start word chennai to 09223050606. we got only one sms(word) on first day only after i till now have not received any word(sms)

  20. hi,
    i’m not getting messages from my today from last 10 days. please do the needfull


  21. i am notreceiving sms since 4 months i had activated 4 monts before of cri, news, jokes, prem, sensex,beautycare, health please do the needful

  22. my today sms is not received when in byulk quantity i not receive sms in 9221489826 \9224358038 from last 3 months.

  23. my today sms is not received when in byulk quantity i not receive sms in 9221489826 \9224358038 from last 3 months.
    Leave a Comment

  24. my today sms is not received when in byulk quantity i not receive sms in 9221489826 \9224358038 from last 3 months

  25. hi.. i have activated so many mytoday alerts on my mobile ( 9880316603), but i’m unable to recieve messages on my mobile. i heard that there is a problem to receive sms on airtel no.s, is it true? plz help me i need mytoday messages on my mobile. thank you..:)

  26. i am not getting sms from my today sine more then a week. wot the problem.
    plz.. i m missing the sms from the group…
    plz plz plz gice the solution

  27. I registered my mobile number long back for news service on But till date, I haven’t received any message except confirmation message that I’m registered. I complained in contact us in that site but no use.

  28. Can somebody pls give me the new no. of My Today free SMS .. START CRI MUMBAI to ….. ????

  29. plz join my grup sms START PUJAFUAN send 9223050606 plz join my grup…………………..

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