Emergic: Rajesh Jain's Blog

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Evolving the MVAS Industry

November 3rd, 2008 · 6 Comments

For much of its formative years, the Mobile Value-Added Services industry has largely been driven by VAS providers who supply content and services to the mobile operators, who in turn take them to their subscribers. This has been largely termed as “on-deck” and is largely governed by bipartite agreements between the VAS providers and the [...]

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