I wrote this post in September 2004. It addresses the issue of making a new venture grow.
It is the dream of every entrepreneur to build a company that is Built to Last. Yet, it is that rare exception of an enterprise that makes the transition from Good to Great. Like an unprotected fawn in the big and dangerous forest, a new business must navigate difficult and challenging terrain as it grows from its early days to maturity. One small mistake can sound the death-knell for the fledgling business. So, how can a business grow?
Even though the context may be 4 years ago (and I talk about the state of our business then), many of the ideas are still as relevant. Growth is the oxygen for a business — one can cut costs only so much. At the end, it is about building revenue by offering products and services that customers will pay for — and doing it in a manner which scales.
