Emergic: Rajesh Jain's Blog

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SMS Opt-in vs NDNC in India

November 20th, 2008 · 283 Comments

We have been having some issues over the past few months with people subscribing to MyToday services because of what I believe is a misinterpretation of the National Do-Not-Call (NDNC) rules by a mobile operator. At the heart of the issue is whether an explicit SMS Opt-in done by a subscriber overrides an NDNC registration, […]

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