Emergic: Rajesh Jain's Blog

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Increasing Measurability of Mobile Ads

November 21st, 2008 · 4 Comments

One of the lines of thinking I have been exploring is that for mobile (specifically, SMS) advertising to be really big, it will be have to offer something more than what advertisers get on the Internet. This means, more measurability than what Search and Display advertising on the Internet provide. Which brings us to the [...]

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