Emergic: Rajesh Jain's Blog

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Meetings with Customers

December 10th, 2008 · 6 Comments

The best learning in business comes from meetings with Customers (or prospective customers). Too often, we want to just talk about the products and solutions we have to offer. Instead, by listening to the problems and challenges that they are facing, we can come up with both features that the market needs and how to position the solutions one has.

The seven meetings I did in the past week has helped enlighten me on how to position the mobility solutions we have better. It was not one meeting that did the trick, but the collective pointers that come up in the various conversations.

That is why, it is so important for top management to go out and meet with customers. When I look back, this is probably the single biggest mistake I made in 2008. Meeting with customers is something which should never be delegated — and even more so, when a new business is being built.

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6 responses so far ↓

  • 1 Deborah // Dec 10, 2008 at 8:26 am

    I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.



  • 2 Sameer // Dec 10, 2008 at 9:58 am

    Very true. In fact I remember reading someplace that if the top executives aren’t traveling to meet customers/partners 60% of the time, there’s reason to be worried 🙂

    This is especially true for young growing companies where both the products and the business stories are evolving rapidly and continuously.

  • 3 Satyam Bachani // Dec 10, 2008 at 12:39 pm

    Hi Rajesh,

    Your absolutely correct on this in fact I have ignored this for quite some time especially in the early days of my Start-up eventually came to the realization that indeed there are brand new opportunities that are put forth in the process.

    Though there are times where its only for the sake of PR which I would rather avoid and have someone who’s excited with small talk and free lunch/dinner take care of it.

    Best Regards,

    Satyam Bachani.

  • 4 http://www.ad169.com/en/cpzs.asp // Dec 10, 2008 at 3:25 pm


  • 5 Chaitali // Dec 12, 2008 at 12:12 pm

    Apart from Dell there are other competitors that can support advanced technologies in the country. If you want you can visit our site HCLDirect which the website of the Regional Distributor of HCL located in Lucknow. It has desktops and laptops of latest specs and affordable and reasonable.

  • 6 Mahesh // Dec 31, 2008 at 1:30 pm

    I cannot agree more.. Even research today in big corporates like IBM is driven by customer cases.. One who listens and acts stays ahead.. leaves the red ocean and finds the blue ocean..

    cheers, Mahesh

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