Emergic: Rajesh Jain's Blog

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A2P SMS: The Business of SMS

September 7th, 2009 · 8 Comments

In this series, I will discuss the opportunities around A2P SMS. I have written earlier about the power and potential of push-based customer communications and Invertising. India has seen good innovation and growth in the use of SMS. However, recent actions by some operators are working to constrain the growth and negatively impact this industry. [...]

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