Emergic: Rajesh Jain's Blog

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Five Disruptions in India’s Mobile Industry: 5 – VAS Competition

November 3rd, 2009 · 6 Comments

With walled gardens and high retained shares, operators in India have kept the Value Added Services (VAS) revenues largely to themselves. VAS in India (excluding P2P SMS) has grown to over a billion dollars in revenue. Only about 20% of that flows through to the VAS companies. Operators have faced little or no competition here […]

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