Emergic: Rajesh Jain's Blog

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Customer Relationship Monetisation

December 23rd, 2009 · 80 Comments

CRM stands for Customer Relationship Management. But what it should really mean is Customer Relationship Monetisation. Most companies spend a lot of effort working through the strategies for new customer acquisition. But little is done for leveraging the existing customers – beyond the first product the customer signs up for. What is needed is to […]

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