Emergic: Rajesh Jain's Blog

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A Micropayments Infrastructure for India: Part 2

January 19th, 2010 · 5 Comments

If we look at the Indian digital space, there are three primary ways for companies to make money: subscriptions, advertising and transactions (commerce). India’s digital advertising market is still quite small (about Rs 700 cr – $150 million), with Google being the dominant player. Many of the leading Indian portals are losing money. While transactions […]

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