Emergic: Rajesh Jain's Blog

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Blog Past: Customer Relationship Monetisation

December 26th, 2010 · No Comments

From a post a year ago: CRM stands for Customer Relationship Management. But what it should really mean is Customer Relationship Monetisation. Most companies spend a lot of effort working through the strategies for new customer acquisition. But little is done for leveraging the existing customers – beyond the first product the customer signs up […]

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