Emergic: Rajesh Jain's Blog

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Ideas and Innovations as a Differentiator

September 23rd, 2011 · 6 Comments

During a recent customer meeting, I realised that when talking (pitching), I needed to separate what I saying into two: The first part of what I was selling was effectively a commoditised set of products (email, SMS, etc.). Many other companies could offer the same set of products. Here, our pricing had to be competitive, […]

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