Howard Rheingold’s Next

I have read all of Howard Rheingold’s books. Liked his last one – Smart Mobs – very much. So, like many others, I am eagerly awaiting his next. Business Week has more in an interview with him: “Now, he’s starting to take the leap beyond smart mobs, trying to weave some threads out of such seemingly disparate developments as Web logs, open-source software development, and Google.” The common thread, according to Howard Rheingold, is:

All these could dramatically transform not only the way people do business, but economic production altogether. We had markets, then we had capitalism, and socialism was a reaction to industrial-era capitalism. There’s been an assumption that since communism failed, capitalism is triumphant, therefore humans have stopped evolving new systems for economic production.

But I think we’re seeing hints, with all of these examples, that the technology of the Internet, reputation systems, online communities, mobile devices — these are all like those technologies…that made capitalism possible. These may make some new economic system possible.

Pricing Software

Eric Sink provides a primer: “Every small ISV wrestles with the question of how to set pricing for its software products…Product pricing is hard. There is no magic formula that will determine the best price for your product. I can’t provide any easy answers, but I can give you some things to think about as you make your pricing decisions. In the end, you will just have to make a decision using your own judgment. There will be times you will wonder if you made the right decision. You may never know for sure.”