Pricing Software

Eric Sink provides a primer: “Every small ISV wrestles with the question of how to set pricing for its software products…Product pricing is hard. There is no magic formula that will determine the best price for your product. I can’t provide any easy answers, but I can give you some things to think about as you make your pricing decisions. In the end, you will just have to make a decision using your own judgment. There will be times you will wonder if you made the right decision. You may never know for sure.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.