Emergic: Rajesh Jain's Blog

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The Daily Me

May 17th, 2005 · No Comments

MiniMediaGuy discusses an idea by Robin Good: “What about if I could have a nicely printed and bound daily personal magazine of everything critical that went though my computer each day?”

Though it would be helpful to have a utility such as Robin Good describes, it seems like a great deal of technology aimed at saving a few moments for a relatively few busy folks. What if instead we turned this personal magazine tool into a publishing engine, that allowed a small producer to create a low-cost, high-quality print vehicle for the convenience of the sites viewers dare I call them subscribers?

Heres what I mean. The Web publisher could offer a utility that let viewers check articles or submissions that they would want to have sent to them, in print form, on say a monthly basis. It would come printed and bound as envisioned by Robin Good. (There are even hard-cover binding options that look like a million bucks but can be done in small runs and on the cheap.)

What would be the point? For the Web publisher to make money by selling print advertising that would be interspersed with the material selected by the user. In this way the publisher would offer advertising clients a coordinated campaign inexpensive page-view advertising on the website, coordinated with more costly, but more information-laden print displays that would go into a printed volume which the customer has specifically requested. I am not a great salesman, but I think I could sell that combo.

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