Emergic: Rajesh Jain's Blog

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Marketing Online

December 18th, 2006 · No Comments

The New York Times has a story about what P&G is doing:

Procter is joining a growing list of mainstay marketers trying to reach consumers in nontraditional ways, including podcasts, blogs, video games, e-mail messages, cellphones, video-on-demand and pop-up retail stores that stay open only for a short time.

Marketers are eager to experiment with those new methods because it is increasingly difficult to get the attention of busy, jaded consumers with conventional television commercials and print advertisements. Also, nontraditional campaigns can use technology that enables them to be aimed more precisely at the audiences that would most appreciate them and avoid those who might not get the joke.

Tags: Management

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