The e Economist wrote (in a cover story) a couple weeks ago:
Apple has at least four important wider lessons to teach other companies.
The first is that innovation can come from without as well as within.
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Second, Apple illustrates the importance of designing new products around the needs of the user, not the demands of the technology.
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A third lesson from Apple is that smart companies should sometimes ignore what the market says it wants today.
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The fourth lesson from Apple is to fail wisely.
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