Even as mobiles become computers, the mobile web experience leaves a lot to be desired. What will bring the breadth and depth of the web to the mobile? This is an important question, especially seen from the perspective of users in emerging markets for whom the mobile is likely to be the first and primary web access device.
Ajit Jaokar has been outlining what the Mobile Web 2.0 should be:
I see web 2.0 as the Intelligent web or harnessing collective intelligence
Mobile web 2.0 extends the principle of harnessing collective intelligence to restricted devices.
The seemingly simple idea of extending web 2.0 to mobile web 2.0 has many facets for instance :
a) What is a restricted device?
b) What are the implications of extending the web to restricted devices?
c) As devices become creators and not mere consumers of information what categories of intelligence can be captured/harnessed from restricted devices?
d) What is the impact for services as devices start using the web as a massive information repository and the PC as a local cache where services can be configured?
Thus, the characteristics(distinguishing principles) of mobile web 2.0 are:
a) Harnessing collective intelligence through restricted devices i.e. a two way flow where people carrying devices become reporters rather than mere consumers
b) Driven by the web backbone but not necessarily based on the web protocols end to end
c)Use of the PC as a local cache/configuration mechanism where the service will be selected and configured
Another way to look at this idea is to consider what is NOT mobile Web 2.0. Broadcast content generated by the media industry which users are passively expected to consume: is not mobile Web 2.0. That includes most ringtones, most games, movie clips etc.
More posts by Ajit can be found here.
Tomorrow: Bottom of Pyramid Innovation
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