Emergic: Rajesh Jain's Blog

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Superdistribution

March 17th, 2007 · No Comments

Fred Wilson has an interesting idea: “Superdistribution means turning every consumer into a distribution partner. Every person who buys a record, a movie, reads a newspaper, a book, every person who buys a Sonos or a Vespa becomes a retailer of that item. It’s word of mouth marketing, referral marketing, but with one important difference. The consumer is the retailer.”

Tags: Software