Superdistribution

Fred Wilson has an interesting idea: “Superdistribution means turning every consumer into a distribution partner. Every person who buys a record, a movie, reads a newspaper, a book, every person who buys a Sonos or a Vespa becomes a retailer of that item. It’s word of mouth marketing, referral marketing, but with one important difference. The consumer is the retailer.”

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.