Emergic: Rajesh Jain's Blog

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Customer Lifecycle Marketing

September 10th, 2008 · 1 Comment

The 5 Phases in the life of a Customer Relationship: Non-Customer and Competitor’s Customer: This is the universe of customers that need to be targeted. They can either be first-time customers in a category, or they could be competition’s existing customers. Need: Branding and Lead Generation Future Customer: This is where a subset of the […]

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