Emergic: Rajesh Jain's Blog

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From ABC to BBB in MVAS

November 6th, 2009 · 1 Comment

In Mobile VAS, ABC is Astro, Bollywood and Cricket — the three verticals that tend to be the most popular in terms of monetisation. I was going through my mobile operator’s ‘Live’ WAP portal and couldn’t help thinking that the ABC has since evolved to BBB – Babes, Bikinis and Bollywood.  Presumably, operators make a […]

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