From ABC to BBB in MVAS

In Mobile VAS, ABC is Astro, Bollywood and Cricket — the three verticals that tend to be the most popular in terms of monetisation.

I was going through my mobile operator’s ‘Live’ WAP portal and couldn’t help thinking that the ABC has since evolved to BBB – Babes, Bikinis and Bollywood.  Presumably, operators make a lot of money through the various offerings, but that narrow view of their customer base has probably limited the expansion and consumption of VAS by higher ARPU consumers.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.