Emergic: Rajesh Jain's Blog

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1s, 2s and 4s, 6s

March 23rd, 2010 · 3 Comments

Since this is the season of cricket (IPL), I will use a cricketing analogy to write about an idea that all who are heading businesses or responsible for P&Ls need to think about.

In cricket, one needs a mix of the ones and twos along with the boundaries and sixes to get to a good score. In business too, one needs to get the low-hanging fruit (or call it the bread-and-butter business) going, along with the game-changing ideas. Without the base revenue streams, it becomes hard to keep investing in the big ideas – because one runs the risk of failing (caught out). Keeping the scoreboard ticking is very important. At the same time, one does need to think about how to create a product that can provide a significant competitive advantage and be a differentiator in the marketplace.

Many times, we try and only do one of the two, and that is not good enough if one wants to create a dominant position in the industry segment.

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3 responses so far ↓

  • 1 Praveen // Mar 23, 2010 at 1:55 pm

    good analogy rajesh, I like it.

  • 2 Charles // Mar 23, 2010 at 4:54 pm

    I also enjoy the simple wisdom of your analogy. Thanks. It is refreshing to know that wealth is created from basic building blocks of sound principles. These principles work for anyone anywhere and anytime.

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