When we talk about weblogs, we’re talking about a way of organizing information, independent of its topic. What we write about does not define us as bloggers; it’s how we write about it (frequently, ad nauseam, peppered with links).
Weblogs simply provide the framework, as haiku imposes order on words. The structure of the documents we’re creating enable us to build our social networks on top of it — the distributed conversations, the blog-rolling lists, and the friendships that begin online and are solidified over a “bloggers dinner” in the real world.
Today, in our company, we are introducing weblogs to about half the company. We’ve created an internal infrastructure for blogging, using MovableType with support for private, public and group posts, and our self-developed RSS Aggregator. It is going to be an interesting experiment to see how how different people react and absorb this new writing and sharing medium.