Jon Udell has a comment on a point made by Ray Ozzie of Groove who says: “I’m pondering what it will mean if I begin to post my thoughts here in public, as opposed to using Groove-internal blogs/sts/notes/groove spaces. Forcing myself to partition internal vs. external on a daily basis would truly be a mindset change… ”
Writes Udell: “There are many voices telling your story every day on the Internet. Telling it yourself, in your own words, helps make sure it gets done right…People increasingly expect that blogs are avatars that represent us in cyberspace…As a practical matter, flowing some of that which is not necessarily secret to a blog should not cost anybody more time or effort. It’s really a redirection of thoughts and keystrokes that are happening anyway into a venue that can have much wider impact — while also including audiences privy to internal communication.”
I fully agree. This is what this blog does. I put out our thinking and what we are doing in the company. I am not worried about someone else replicating that thinking – its well-nigh impossible to live through what I have in the past year or so. What we do is an outcome of our reading, thinking and experiences. In fact, blogging about one’s ideas in public also helps others who may have similar thoughts connect to us. For small companies willing to “open-source” themselves, blogs are a great way to get into the radar screens of people who matter.