Sun’s LAMP Initiative

Sun switches on LAMP initiative – Computerworld:

Going forward, Sun hopes to take advantage of the wide popularity of open-source software such as Linux, Apache Webserver, MySQL database and PHP scripting language to drive new hardware, software and services sales, said Jonathan Schwartz, Sun’s recently appointed executive vice president of software.

In a teleconference with analysts today, Schwartz outlined a new Sun initiative called SunLAMP (for Linux, Apache, MySQL and PHP) that’s designed to pursue opportunities at the low end of the market.

Sun Microsystems Inc.’s announcement of a new entry-level Linux server yesterday is only the opening salvo in an aggressive new Sun effort to capture market share in the desktop and edge-of-the-network applications market.

Going forward, Sun hopes to take advantage of the wide popularity of open-source software such as Linux, Apache Webserver, MySQL database and PHP scripting language to drive new hardware, software and services sales, said Jonathan Schwartz, Sun’s recently appointed executive vice president of software.

In a teleconference with analysts today, Schwartz outlined a new Sun initiative called SunLAMP (for Linux, Apache, MySQL and PHP) that’s designed to pursue opportunities at the low end of the market.

“LAMP is already running on 100% of the Linux servers out there. All of these technologies are already well developed,” Schwartz said.

Sun hopes to tap this interest to position itself as a viable and low-cost option for edge server applications and as an alternative to Microsoft Corp.’s desktop and client technologies, Schwartz said.

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Rajesh Jain

An Entrepreneur based in Mumbai, India.