From an InfoWorld article on SAP’s portal-based mySAP CRM: “Because the portal and application are designed to seamlessly integrate and adapt to the role of an individual user, employees can aggregate both structured content from business applications and unstructured data from multiple sources, John Grozier (SAP group director of CRM product marketing) added. So, a call center agent has access to both transactional data about a customer, as well as access to documents providing the latest product-positioning presentations. This can also extend to information from suppliers and other external sources.”

This begins to sound and look like a Digital Dashboard with an RSS Aggregator inbuilt, to collect events via feeds from multiple sources – right from enterprise software to blog posts to news.

Published by

Rajesh Jain

An Entrepreneur based in Mumbai, India.