The challenge is to build a real-time IT infrastructure that supports something far more ambitious: a real-time business. Imagine a company that can offer targeted incentives the moment a customer calls, track products in real time as they move from warehouse to store shelves, almost immediately close its books at the end of the quarter, and give senior executives up-to-the-minute reports on key operational data.
Real-time business requires synchronizing business processes with computers that manage and distribute data as events occur — and a fast-acting corporate culture to make it all work.
The challenge for Emergic is to help SMEs in emerging markets to leapfrog and become real-time businesses.
